Multi-Criteria Ranking of Fashion Products Using the VIKOR Compromise Method: Evidence from an Indonesian Hijab Retailer

Putri Romaito Aruan; Masitah Handayani; Suparmadi

doi:10.56427/jcbd.v5i3.1057

Authors

Putri Romaito Aruan Universitas Royal
Masitah Handayani Universitas Royal
Suparmadi Universitas Royal

DOI:

https://doi.org/10.56427/jcbd.v5i3.1057

Keywords:

Compromise Solution, Decision Support System, Fashion Retail, Multi-Criteria Decision Making, VIKOR

Abstract

Micro fashion retailers commonly identify leading products from sales volume alone, ignoring other attributes that jointly determine product performance. This study applies the VIKOR (VlseKriterijumska Optimizacija I Kompromisno Resenje) method to rank fifteen products at Wiwit Hijab, a micro retailer in Kisaran, North Sumatra, Indonesia, against five weighted criteria: price affordability, material quality, design, comfort, and popularity. Owner assessments on a five-point ordinal scale were normalised and processed into the utility measure (S), the regret measure (R), and the VIKOR index (Q) at a strategy weight of v = 0.5. Pashmina Ceruty Hijab ranked first with S = 0.1250, R = 0.1250, and Q = 0.0000, followed by Women's Knitted Cardigan and Women's Cotton Tunic, both at Q = 0.1366. The leading alternative satisfied the acceptable advantage condition, with a gap of 0.1366 against a threshold of 0.0714, and the acceptable stability condition, so it qualifies as a unique compromise solution. Sensitivity analysis at v = 0.4, 0.5, and 0.6 preserved the five leading ranks, with Spearman correlations of at least 0.986. The procedure was implemented in a web-based decision support system that passed fourteen white box test scenarios, making product evaluation measurable, replicable, and auditable.

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