[1]
Fianto, A.Y.A. and Abdullah, S. 2026. Extending the Technology Acceptance Model in AI-Driven Tourism Marketing: The Roles of Two-Way Communication, Personalization, and Co-Creation. Journal of Computers and Digital Business. 5, 2 (May 2026), 155–162. DOI:https://doi.org/10.56427/jcbd.v5i2.995.